Wednesday, April 05, 2006

Confidence

The Conservative Government is entering a critical time when Canadians will be watching their actions very closely. The Speech from the Throne marked the first occasion the general public had to 'kick the tires' of their new government. So far, it seems they like what they see - and for good reason.

A good communications strategy will take into consideration every aspect of how the public will perceive their message. Well-written publications, impressive commercials and articulate press releases are all very important. I would argue an equally important component to a good communications strategy is body language.

Last evening's interview between the Prime Minister and Mansbridge was evidence of the importance of good body language. While watching the interview, I was surprised to see the Prime Minister slouching in his chair. I found this incredibly distracting and disappointing.

I realize some will call me a naysayer for pointing this out, but it's important. The Prime Minister is an incredibly important person. For this reason, he should exude confidence to leave Canadians with the impression he is in control and competent in his role.

It could be argued this was a deliberate strategy, having the PM 'lean forward' in his chair, to give a more 'relaxed' feel to the interview. In my opinion, this did not work. It is possible to sit straight up, shoulders back, in a chair and not come across too stiff.

On another note, I would like to tell Eric Sorenson of the CBC to kiss my rump. Your story last night comparing the Conservative's Speech from the Throne to an American State of the Union address was bloody outrageous. When is the PMO going to do something about the CBC's editorial board?

0 Comments:

Post a Comment

<< Home